Background
The founder of EHD entered the hair industry in the year 2000 and began working in top-tier salon environments in Hong Kong, as well as international salons. Through working alongside hairdressers from different countries and professional teams such as Toni & Guy, this experience involved continuous learning across techniques, standards, and approaches to hair and scalp care. This background continues to influence how EHD approaches product selection and everyday haircare education.
About Us
EHD began as a natural extension of our everyday work in the hair industry. The name EHD comes from the idea of “E-Hairdresser”, reflecting the intention to bring professional hairdressing knowledge and experience into everyday life beyond the salon. Over the years, working closely with real people, real hair conditions, and real daily routines taught us that care is not about perfection, but about consistency. This understanding gradually shaped how we think about hair and scalp care beyond the salon chair. EHD was officially launched in 2016, following a period of planning that began in 2015.
Our Understanding
Along the way, working with different professional brands allowed us to see how products actually perform over time. We learned that every product has its strengths, its limitations, and its proper place. Good care does not come from promises or trends, but from knowing how a product should be used and when it truly makes sense.
Our Intention
Today, EHD exists with a simple intention. We hope to make it easier for people to choose products that genuinely work for them, feel worth the price, and fit naturally into everyday life. Nothing more, nothing less.