The biggest annual sale is here.
From 24 November to 3 December, the discount code applies at checkout.
All qualifying products across the store will enjoy the same offer.
In addition, a seven-day Flash Deal series will be launched, featuring one selected brand each day with an extra automatic discount.
The brand of the day will be revealed every morning at 00:00.
Follow us on Instagram and Facebook and turn on notifications so you won’t miss any daily surprise.
Black Friday and Cyber Monday 2025
Our once-a-year Black Friday and Cyber Monday event begins now.
From 24 November to 3 December, EHD presents a storewide promotion across professional haircare and natural skincare collections.
Black Friday and Cyber Monday Offer Period (Automatic Discount)
24 November to 3 December
This year’s main offer is available with discount codes, allowing you to enjoy tiered savings based on your total purchase amount:
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Spend HK$900 with code BF900 to get HK$70 off
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Spend HK$1,600 with code BF1600 to get HK$150 off
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Spend HK$3,000 with code BF3000 to get HK$330 off
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Spend HK$4,300 with code BF4300 to get HK$550 off
At the same time, a seven-day Flash Deal Series will be launched, featuring one selected brand each day with an additional automatic discount applied at checkout.
Brands will be announced every 00:00. Follow us on Instagram and turn on notifications to stay updated.
7 Day Flash Deals (Automatic Discount)
26 November to 2 December
During the Flash Deal period, the participating brands will be announced in advance, but the order of appearance will remain a surprise and will only be revealed on the morning of each day. On each Flash Deal day, a 12 percent discount will be automatically applied at checkout on the designated brand. No discount code is required.
Flash Deal Brands:
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I-N Intelligent Nutrients
K18
Najel
Brooklyn Herborium
Dachun Taiwan
Guy Tang
Olivia Garden
The Flash Deal brand of the day will be announced at 00:00 on Instagram Posts and Stories. Please follow our Instagram account and turn on notifications. There will be no separate announcement on Facebook.
Important Notes
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The main automatic discount and the daily Flash Deal can be used together.
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Flash Deal discounts require entering the unique code of the day.
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Flash Deal quantities are limited and available while stocks last.