Davines Essential Haircare NOUNOU Shampoo 250ml / 1000ml
Davines Essential Haircare NOUNOU Shampoo is a nourishing and strengthening shampoo for processed and brittle hair. It gently cleanses while helping restore softness, smoothness, and manageability.
With Regenerative Organic Certified™ lupin extract, Davines NOUNOU Shampoo helps reinforce weakened hair from root to tip, leaving it stronger, more resilient, and easier to style. Made in Italy.
The rich and creamy texture creates a velvety lather. The fragrance opens with citrus and verbena, develops into a floral and spicy heart, and settles into the soft warmth of musk.
Benefits
- Nourishes and strengthens processed and brittle hair
- Restores softness and smoothness
- Improves manageability
- Gently cleanses hair
- Helps reduce breakage and improve resilience
- Vegan friendly with no ingredients of animal origin
Official efficacy testing: Instrumental tests on hair locks treated with NOUNOU Shampoo, Conditioner & Oil versus untreated hair showed:
- Up to 9.9 times shinier hair, based on instrumental gloss measurement
- Up to 9.0 times stronger hair
- Repairs hair protein after just one use
These results apply to the NOUNOU routine using all three products and are not results from NOUNOU Shampoo alone.
250ml formula information: 88.5% ingredients of natural origin and 97.4% biodegradable ingredients. For the 250ml formula, an ingredient is counted as natural only when it is 100% natural and contains no synthetic portion. The biodegradable percentage represents the total percentage of biodegradable organic ingredients that degrade by more than 70% within 28 days according to the OECD 301 method. For the 1000ml size and other sizes, please refer to the corresponding product packaging for formula information.
Key Ingredients
NOUNOU Shampoo features Regenerative Organic Certified™ lupin extract as its key ingredient.
- Regenerative Organic Certified™ Lupin Extract (Lupinus Albus Seed Extract): Sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy. Its proteins help strengthen and repair the hair fiber, while polysaccharides form a protective film that helps retain moisture. Fatty acids help reinforce hair, reduce breakage, and improve resilience.
After shampooing, use Davines NOUNOU Conditioner for quick conditioning and detangling, or choose NOUNOU Mask when deeper nourishment, hydration, and repair are needed. Add Davines NOUNOU Oil to enhance shine, help protect against breakage, and provide heat protection up to 230°C (446°F).
How To Use
- Apply to wet hair, massage, and rinse thoroughly.
- Repeat if needed.
- After shampooing, follow with NOUNOU Conditioner or Mask.
Rinse thoroughly in case of contact with eyes.
Period after opening: 12 months.
Ingredients
AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, PARFUM / FRAGRANCE, BENZYL ALCOHOL, CAPRYLYL/CAPRYL GLUCOSIDE, GLYCERIN, PANTHENOL, SODIUM BENZOATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, LACTIC ACID, SODIUM GLUCONATE, GLYCOL DISTEARATE, BUTYLENE GLYCOL, LUPINUS ALBUS SEED EXTRACT, TRIHEPTANOIN, CELLULOSE, CELLULOSE GUM, COCO-GLUCOSIDE, TEREPHTHALYLIDENE DICAMPHOR SULFONIC ACID, COCO-CAPRYLATE/CAPRATE, ALCOHOL, GLYCERYL OLEATE, GLYCERYL STEARATE, DILINOLEIC ACID/BUTANEDIOL COPOLYMER, CITRIC ACID, CASTOR OIL/IPDI COPOLYMER, SODIUM PHYTATE, CI 19140 / YELLOW 5, CI 14700 / RED 4, CI 61570 / GREEN 5, LINALOOL, LIMONENE, CITRUS AURANTIUM FLOWER OIL, LINALYL ACETATE, GERANIOL.
The ingredient list shown may be subject to change. Please refer to the product packaging for the most up to date ingredient information.
Product Questions
Do the efficacy test results apply to NOUNOU Shampoo alone?
No. The results come from instrumental testing on hair locks treated with NOUNOU Shampoo, Conditioner & Oil compared with untreated hair. The 9.9 times shine result was based on instrumental gloss measurement. The strength and hair protein repair results were also obtained from instrumental testing using the same routine with all three products.
Should I use NOUNOU Conditioner or NOUNOU Mask after shampooing?
Choose NOUNOU Conditioner for quick conditioning, instant detangling, softness, and strengthening. Choose NOUNOU Mask when deeper nourishment, hydration, and repair are needed. Both are left on for 30 seconds before rinsing.
Does the 1000ml size come with a pump?
Yes. The 1000ml size comes with a pump for easier dispensing.































