Professional Hair Care
Hong Kong

The name EHD was inspired by E-Hairdresser. In the early days of online commerce, it was common to see “E-” placed before words to represent electronic platforms. The name reflects both that era and our roots in professional salon experience.

By the mid 1990s, online store models were already operating in the United States, and through the 2000s, online shopping became part of everyday life in many countries.

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In 2013, we began preparing an online platform with the belief that professional hair care could be thoughtfully experienced online. We officially launched in late 2016 and have remained online only ever since.

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Choosing not to operate physical stores allows us to focus on careful product selection and long-term collaboration with brands such as Davines and MYOM.

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As professional brands introduce home care collections, we make them accessible for daily routines while maintaining a considered approach to what we carry.